Creative director. Brand systems. AI production. Toronto.
I show up before the process exists, write the playbook the team runs on, and never stop making things.
The system comes first. What gets made, what gets killed, and why.
Then it has to survive scale, changing contexts, and the realities of performance.
Making used to be the hard part. It isn't anymore. When anything can be made, the value moves to deciding what should be, and to building something that carries that decision further than one person ever could.
Reel
View all work →Banking, enterprise software, health, spirits, consumer. Live action, animation, generative. Twenty-five years of it, and the best relationships weren't the ones that started big.
BlackBerry's campaign work was down to us and a shop in France. I talked their head of marketing into betting on local talent. That bet held for six years and more than 45 spots. Nobody renews a studio that long on craft alone.
Recognition
- Gold · Breakfast FoodsEffie Awards
- Silver · Breakfast FoodsEffie Awards
- Sustained SuccessEffie Awards
- Gold Addy AwardAmerican Advertising Awards
- Gold Best Show OpenerBroadcast Design Awards
- Best Cross-PlatformCanadian Screen Awards
- Video of the YearMMVA
- Best Interactive CampaignApplied Arts Awards
- Best Interactive ContentNew York Festivals
- Best Youth InteractiveBanff Rocky Awards
- Silver · Serious PlayInternational Serious Play Award
- Best Original InteractiveYouth Media Alliance
- SpeakerFITC Toronto
- SpeakerDesign Week Monterrey
- SpeakerMX Design Conference
- Guest LecturerCEDIM School of Design
- WorkshopUniversity of Toronto
- Portfolio FeaturedTaschen Design: Portfolios
- InterviewedFast Company
- Work FeaturedCommunication Arts
- Work FeaturedMarketing Magazine
- Work FeaturedApplied Arts
